Marketing plays a pivotal role in the development and success of all companies, be it Small Medium Enterprises (SMEs) or Multinational Companies (MNCs). In times of economic uncertainty, the impact that every marketing buck gets scrutinised harder than ever. While advertisements through traditional media and social media (albeit at an increasing cost) remains an 'easy' and direct way to reach out to customers, we think that this is the best way to spend that marketing budget - Corporate gifts! Giving gifts builds strong and trustworthy relationships between clients, suppliers and employees, especially so in the Asian context.
Here's 3 tips on choosing and designing an ideal corporate gift:
1. Subtle brand placement on the corporate gifts
While most customers appreciate the complimentary corporate gifts received at product launches, conferences, lucky draws, ongoing purchase promotions, they might not like to be a walking advertisement for the company:
Therefore, the branding on corporate gifts should be visible but yet remain classy and subtle, such as the logo for Goldwell, which was embossed on the back panel of the luggage:
2. Relevant and affordable complimentary gifts
We have received our fair share of free pens, thumbdrives, lanyards, notebooks, tumblers, tees over the years, to the extent of giving them away or even discarding them. With travelling being one of the top activities that Singaporeans like to do, what can be more appropriate than a free luggage? Being a wholesaler with direct network to the overseas factories, we offer luggage with customisation options at very competitive prices, and can suggest items that will meet your budget and requirements. Here are some corporate clients we have served in recent years:
3. Durable and reliable free gifts
As much as complimentary corporate gifts are 'free' to the customers, they need to reflect the branding and values that the company believes in. Therefore, the last thing a company would want is to receive negative publicity for a free gift that they didn't earn from. While the prices will almost certainly be the cheapest if you source directly from overseas factories, what the company will lack is the assurance of quality and after-sales service that we at Luggage Outlet can provide.
Additional Tip: Let your staff be your strongest voices!
"Always treat your employees exactly as you want them to treat your best customers" - Stephen R. Covey
Reward your staff with corporate gifts (during annual D&D or milestones for exceeding KPIs) that they will proudly strut around and trust them to spread the brand far and wide. Here are some of our clients who placed customised luggage orders to reward their most deserving top performing employees:
Viking Life-Saving Equipment
If you would like to see more customisation options and products, feel free to visit our page. Thank you for reading!